Privacy Policy

The websites persedigital.com.br and persedigital.com are operated by Perse Digital, a company specializing in professional website creation for freelancers and small businesses. In this policy, we explain what personal data we collect, how we use it, with whom we share it, and what your rights are.

We collect personal data in the following situations:

• Contact and lead forms: name, email, phone, and message when you fill out a form on our site.
• Page brief ("pay only when it is ready"): name, business name, phone, email, social profiles, business description, logo and photos you send so we can build your page preview.
• Newsletter: email address when you subscribe to receive updates.
• Browsing data: IP address, browser type, pages visited, session duration, and traffic source, automatically collected by analytics tools.
• Cookies and tracking pixels: identifiers generated by cookies and third-party pixels (see section 5).

We do not collect sensitive data such as identity documents, banking information, or health data.

We use your information to:

• Respond to contact and quote requests;
• Send newsletter content, when requested;
• Improve the browsing experience on the site;
• Display relevant ads on platforms such as Meta (Facebook and Instagram) and Google;
• Analyze the performance of our marketing campaigns;
• Comply with legal obligations.

The legal basis for processing is your consent, contract performance, and legitimate interest, in accordance with Brazil's General Data Protection Law (LGPD — Law No. 13,709/2018).

Page brief: the data and files sent through the brief are processed based on your consent and used only to build your page preview and talk to you about it. They are not used for advertising. Files are kept in private storage (Vercel Blob) with no public link, accessible only to the Perse Digital team.

We may share your data with:

• Meta Platforms (Facebook/Instagram): for displaying personalized ads via Meta Pixel. Meta has its own privacy policy available at facebook.com/privacy/policy.
• Google LLC: for traffic analysis via Google Analytics and ad display via Google Ads. See the policy at policies.google.com/privacy.
• Service providers: hosting platforms, email marketing, and CRM that help us operate the site, always under confidentiality agreements.
• Public authorities: when required by law or court order.

We do not sell, rent, or transfer your personal data to third parties for their own commercial purposes.

We use the following types of cookies:

• Essential cookies: necessary for basic website functionality.
• Analytics cookies: Google Analytics to understand how visitors use the site.
• Advertising cookies: Meta Pixel to measure the performance of our Facebook and Instagram ads and display relevant ads.

You can manage your cookie preferences in your browser settings. Note that disabling certain cookies may affect site functionality.

We keep your personal data for as long as necessary to fulfill the purposes described in this policy:

• Contact/lead data: up to 2 years after last contact;
• Page brief (data and files): up to 90 days if the project is not hired; if it is, for the duration of the contract. You can ask us to delete them sooner at any time;
• Newsletter data: while you remain subscribed;
• Browsing data: as configured in analytics tools (typically 14 months in Google Analytics);
• Legal obligations: for the period required by applicable law.

As a personal data subject, you have the right to:

• Confirm whether your data is being processed;
• Access the data we hold about you;
• Correct incomplete, inaccurate, or outdated data;
• Request anonymization, blocking, or deletion of unnecessary data;
• Data portability to another service provider;
• Withdraw consent at any time;
• Object to processing based on legitimate interest.

To exercise your rights, contact us at contato@persedigital.com.br. We will respond within 15 business days.

We adopt appropriate technical and organizational measures to protect your data against unauthorized access, loss, destruction, or improper disclosure, including HTTPS encrypted transmission and restricted access controls.

Our websites may contain links to third-party sites. This privacy policy applies only to the domains persedigital.com.br and persedigital.com. We recommend reading the privacy policies of any sites you visit.

We may update this Privacy Policy periodically. Significant changes will be communicated by email (to subscribers) or by a prominent notice on the site. The "last updated" date at the top of this page indicates when the policy was last revised.

For questions, requests, or complaints related to this policy and the processing of your personal data, please contact us:

• Email: contato@persedigital.com.br
• WhatsApp: +55 (14) 99637-7757