Landing pages for law firms
You pay for the click and hand the client to a social media profile
A landing page is built for one thing only: turning someone who clicked your ad into a contact. One topic, one practice area, one WhatsApp button and tracking of every contact.
Delivered in up to 7 business days · Contact tracking included · Within Provimento 205/2021
The costly mistake
Ads without a landing page are paid clicks that never become clients
The ad only brings the visitor. The page they land on decides whether they become a contact.
- 01
Instagram as destination: distraction
A profile has a feed, stories, links and other profiles to click. Each one is an exit, and you paid for that click.
- 02
Straight to WhatsApp: no context, no trust
The client does not know who you are yet, and you do not know which ad they came from or what the topic was. You cannot measure or optimize.
- 03
Generic homepage: talks about everything, converts nothing
Someone who clicked “divorce” and lands on a site with eight areas has to hunt for what they came for. Most do not, and go back to the search.
- 04
No trust signals
A lawyer must convey seriousness in seconds: who you are, your OAB registration, your city and how the first conversation works.
- 05
Without tracking, the ad cannot learn
Without recording the contact as a conversion, Google does not learn who your client is and you keep paying for the curious.
- 06
An improvised form is a risk
Collecting data from someone with a legal problem requires a privacy notice and consent. A form without them is a liability for the firm.
No landing page vs. with a landing page
Same click, very different result
Ad to Instagram or homepage
The visitor finds dozens of links and gets lost.
Ad to a landing page
One page, one topic, one path: talk to you.
Ad to Instagram or homepage
The ad says one thing and the page says another.
Ad to a landing page
The page repeats the ad's promise and picks up the conversation where the ad left off.
Ad to Instagram or homepage
A “hi” you have to decode.
Ad to a landing page
WhatsApp with the topic message already written, or a short form with a privacy notice.
Ad to Instagram or homepage
You only know how many clicked.
Ad to a landing page
You know how many got in touch, from which ad and at what cost.
Ad to Instagram or homepage
An improvised first impression.
Ad to a landing page
A sober introduction, with OAB registration, city and how intake works.
What you get
A page built to convert
The price is agreed in writing before we start, based on scope. When the landing page is part of a full website, the Professional plan starts at $2,499.
One topic per page
One landing page per area or campaign: labor, family, social security. Each page speaks only to whoever came for what it promises.
Same message as the ad
Headline and opening mirror the ad. Whoever clicked recognizes the topic and keeps going, instead of getting suspicious and leaving.
Sober trust signals
Who the lawyer is, OAB registration, city, how the first conversation goes. Credibility without crossing the Provimento line.
WhatsApp with the topic pre-written
The button opens the conversation with the area's message, so you know what the client needs before you reply.
Short form with a privacy notice
Few fields, clear consent and a link to the privacy policy. Less friction, and within the law.
Tracking for Google Ads and Meta
WhatsApp clicks and form submissions recorded as conversions. That is the data that lets the ad improve over time.
Fast on mobile
A good share of ad traffic comes from phones. The page loads fast and is designed for that screen first.
Within Provimento 205/2021
No promises, no prices, no sensationalism, no solicitation. The copy is reviewed with you before it goes live.
The math
You do not pay more per click. You pay less per contact
The click price is set by Google's auction. The page decides how many of those clicks become contacts. See the effect with example numbers.
- Paid clicks on the ad
- 100
- Generic page converting 2%
- 2 contacts
- Dedicated landing page converting 6%
- 6 contacts
Same clicks, same budget, triple the contacts. When the page converts better, cost per contact falls without touching the ad.
Hypothetical conversion rates, just to illustrate the reasoning. The real result depends on area, city, offer and competition, and is not guaranteed.
OAB and LGPD
Conversion without crossing the line
A lawyer who advertises answers to the OAB. The landing page is written to convert while not creating an ethics problem.
No promise of results
No “secure your rights” or “certain success”. The page informs and invites contact.
No prices, discounts or “free consultation”
Fees and free legal services stay out of the copy, following Provimento 205/2021.
No sensationalism or showing off
No fake urgency, no luxury, no identifiable case. The page conveys trust through sobriety.
Form with a privacy notice
Clear consent and an accessible privacy policy, because the firm is the controller of the data it collects.
General summary, not legal or professional ethics advice. Final compliance of the material is the lawyer's responsibility; when in doubt, consult your state bar's Ethics and Disciplinary Tribunal.
How it works
From conversation to live page in up to 7 business days
- 01
Brief
Area, city, client type and which topic the page will defend. A short conversation does it.
- 02
Copy and design
We write the copy within Provimento 205/2021 and design the page mobile-first.
- 03
Launch with tracking
Page live with WhatsApp and form tracking, ready to receive traffic.
- 04
Adjust
With real data, we adjust headline, button and section order to convert more.
Frequently asked questions
Landing page questions
A website presents the whole firm, across several pages and areas. A landing page is a single page with a single goal: getting the visitor to make contact about a specific topic. It is the ideal destination page for an ad.
Stop paying for clicks that let the client get lost
Tell us which area you want to promote. In one conversation you will know what the page would look like, what it costs and when it is ready.