Paid traffic for law firms
Your competitor pays to show up. Are you waiting for clients to find you?
SEO takes months. An ad puts your firm in front of someone looking for a lawyer today, in your city, for the exact case topic. With a dedicated page to convert and tracking for every contact, within OAB rules.
Opening our first management accounts · Ad budget stays in your account
What happens today
While you wait on Google, whoever advertises closes the case
Organic matters, but it is slow. Someone who needs a lawyer today clicks whatever shows first, and for service searches, what shows first is an ad.
- 01
Organic is slow and uncertain
Ranking a new site takes months of content and tuning. Meanwhile, advertisers get contacts every day.
- 02
People who need a lawyer are in a hurry
An arrest, a dismissal, a denied health claim, child support: the client decides in hours. Whoever is at the top of the search at the moment of pain, wins.
- 03
The right ad filters the right case
You choose area, city, hours and keywords, and stop getting contacts for cases that are not yours.
- 04
Without tracking you are in the dark
Boosting a post does not tell you which contact became a client. A well-built ad measures cost per contact and shows which searches bring real cases.
- 05
Every search is an auction
When someone searches your service, advertising firms compete for the screen. Whoever does not bid hands the whole search to a colleague.
- 06
Ads without a landing page burn budget
Sending the click to Instagram or straight to WhatsApp wastes part of the money. That is why management comes with a dedicated landing page.
No ads vs. managed ads
Wait, or be found today
No paid traffic
Wait months for Google to decide to show you.
With managed traffic
Start showing up in days, not months.
No paid traffic
Depend on whoever happens to find you.
With managed traffic
You choose the area, city and hours of the people who see the ad.
No paid traffic
No idea where contacts come from.
With managed traffic
Know the cost per contact and which searches bring cases.
No paid traffic
Invisible spend: hours on social media with no known return.
With managed traffic
Budget set by you, with a monthly cap and a report of what was spent.
No paid traffic
Results depend on when you manage to post.
With managed traffic
Turn the campaign on, off and adjust it to the firm's demand.
What management includes
Everything to advertise with method
The management fee is agreed after the diagnosis, based on scope. Media budget is paid directly to Google and Meta.
Keyword research per practice area
We map what clients type when they need you, and what each click costs, before you spend the first real.
Google Ads campaigns
Search network ads that show up for people searching your area in your city. That is where clients with hiring intent are.
Meta Ads when it makes sense
Instagram and Facebook for areas and audiences where demand is not born in search. We say when it is worth it and when it is not.
Dedicated landing page
One page per campaign, with the ad's message, trust signals and a WhatsApp button. That is what makes the budget work.
Tracking of every contact
WhatsApp clicks and form submissions become recorded conversions. You see cost per contact, not just “clicks”.
Ads within Provimento 205/2021
Informative tone, no promise of results, no prices, no active outreach. We review the copy with you before it goes live.
Jargon-free report
Every month: how much was spent, how many contacts came in and what we will adjust. No pretty charts that say nothing.
The math
How much has to come back for ads to be worth it
Before spending anything, we build this math with your firm's numbers. The reasoning is always the same: how much you invest and how many cases pay for it.
- Monthly ad budget (example)
- $1,500
- Average fee per case (example)
- $4,000
- Cases per month to cover the budget alone
- 0.4 per month (1 every 2.7 months)
In this example, a single case closed in a month would bring $4,000 in fees for $1,500 of budget. Management goes into the real math, which is why the diagnosis comes first.
Hypothetical numbers to illustrate the reasoning. Cost per click, contact rate and close rate vary by area, city and competition, and no result is guaranteed.
OAB
Lawyer advertising has rules. We work within them
Advertising is allowed, with clear limits. The most common mistake is copying an ad from another industry and forgetting that lawyers answer to the OAB.
No promise of results
No “win your case”, “we guarantee your rights” or “guaranteed success”. The ad informs, it does not promise.
No prices, discounts or free services
“Free consultation” and “from R$” stay out of the ad and the page. It is one of the mistakes that most often draws a complaint.
No sensationalism or showing off
No fake urgency, no photos of money, cars or luxury, no identifiable cases or clients. The tone is sober.
No active solicitation
We do not do mass WhatsApp blasts, list outreach or contact people who did not seek out the firm. The ad waits for the client to act.
General summary, not legal or professional ethics advice. Final compliance of the material is the lawyer's responsibility; when in doubt, consult your state bar's Ethics and Disciplinary Tribunal.
How it works
From diagnosis to live ads, with method
- 01
Diagnosis
Areas, city, competition and estimated click cost. You leave knowing whether, and how much, it is worth investing.
- 02
Page and tracking
Landing page, privacy-notice form and contact tracking set up before the first ad.
- 03
Campaigns live
Ads reviewed by you and published in your account, with budget and cap defined.
- 04
Ongoing tuning
We cut what brings no contacts, reinforce what does and show it all in a monthly report.
Frequently asked questions
Questions from lawyers who want to advertise
Two separate costs: the media budget, paid directly to Google or Meta and set by you, and the management, which is our work. The management fee is agreed after the diagnosis, based on scope, in writing and with no surprises.
Your competitor is in the auction. You are missing
Ask for the diagnosis. In one conversation you find out what a click costs in your area and whether the investment makes sense for your firm.